Top 5 Beauty Retail Apps on Android in Africa - Q3 2023

The third quarter of 2023 saw varied performance trends among the top beauty retail apps on the Android platform in Africa. Here's a closer look at the top 5 applications based on data from Sensor Tower.

Bath&BodyWorks experienced a consistent increase in weekly downloads. Beginning the quarter with around 3.5K downloads, the app peaked at 5.7K in the week of August 7, before stabilizing around 4.4K by the end of September. Weekly active users also showed a steady rise, starting at approximately 9.8K and reaching 11.6K by the end of the quarter.

Korean Skincare EU saw a substantial rise in weekly downloads, beginning with 369 in late June and peaking at 1.7K in mid-September. The trend was mirrored in active users, which increased from 2.3K to nearly 5.7K over the quarter.

Nykaa - Beauty Shopping App maintained a stable download rate, fluctuating between 600 and 1.3K downloads weekly. Active users showed a similar trend, starting at 7.3K and peaking at 9.4K in mid-September before ending the quarter at approximately 9.1K.

Cheap Makeup for Women had a varied performance, with downloads ranging from 300 to 1K. Notably, the app saw a sharp decline in the last week of September, dropping to just 7 downloads.

Source Beauty, a newer entrant, showed impressive growth. Weekly downloads surged from 52 in early July to a peak of 1.3K in late August. The app ended the quarter with around 647 weekly downloads.

For more detailed insights and trends, visit Sensor Tower.